Paramita Das, global head of marketing, development and ESG; Metals and Minerals, shared about sustainability in the capacity of a women leader as part of Climate Transformed’s virtual “40 Women Leaders in Climate” series.
Watch the full video here.
We are the forefront of the world’s transition towards a green future and the objective is to bring everyone on the journey.
Paramita shares that it is important to increase awareness of the differentiation for green products.
Without sufficient awareness, consumers will not know the difference between sustainably made and regular products.
That is why radical transparency and traceability is so important as it gives consumers the information they need to make informed choices.
With more sustainable choices being made, there is a greater demand for such products in the supply chain, tipping the world towards a more sustainable future.
START helps to do that by bringing transparency to supply chains. Learn more here.