How can we create

a sustainable automotive industry?

Sustainability is more than cutting tailpipe emissions; it’s about sourcing responsibly produced vehicle materials. START shows materials’ entire production journey so you can prove a vehicle is truly sustainable.

60%


Unless changes are made, production materials will be responsible for 60% of the auto industry’s harmful emissions by 2040.

66%


Of automotive consumers are highly concerned with sustainability.

Go under the hood with START