START & FastMarkets: The Future Of Sustainable Products

Empowering Consumers: The Future of Responsible Materials & Sustainability - FastMarkets

Today’s consumers want to know more about the products they buy, from sustainable production practices to country of origin. While this exists for fashion and food industries, what about aluminium? Alf Barrios, Chief Executive, Aluminium and Tolga Egrilmezer, Vice President, Sales & Marketing, Commercial joined other industry leaders to discuss how Rio Tinto is helping its aluminium customers meet this consumer demand, introducing START Responsible Aluminium in the process – a ‘nutrition label’ for the aluminium industry.

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